A sweeping red canopy ties together product displays, digital content and discussion seating.
The red canopy connects the reception, product and discussion areas.
BrandEMR
EnvironmentELASIA
CollectionIndustrial
Inside this story2 original photographs
The design story
A closer look at the space.
EMR’s stand is defined by an expressive red overhead element and illuminated lettering. Below it, a white-and-red reception, timber-textured wall and screen establish several clear points of interest.
The supplied views show industrial products and technical messaging alongside discussion seating. This places the equipment within a branded environment, rather than leaving it as an isolated object on the show floor.
The red canopy does much of the visual work from the aisle. At closer range, the product display and information surfaces give visitors reasons to pause and look more carefully.
The details make the difference
What gives it character.
01
A strong overhead gesture
The red canopy carries the identity across the stand.
02
Products in context
Equipment displays sit alongside technical information and digital content.
03
Space to pause
Discussion seating is visible within the open exhibition footprint.
On the show floor
See the original photographs.
Select a photograph to view it in full.
01The red canopy connects the reception, product and discussion areas.02A closer view of the technical display, screen and seating.
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