White architectural lines, timber-toned slats and digital touchpoints create a legible product environment.
The open stand, overhead frame and illuminated platform.
BrandData Sutram
EnvironmentFintech exhibition
CollectionFintech
Inside this story2 original photographs
The design story
A closer look at the space.
Data Sutram’s stand combines a white overhead frame with vertical timber-toned slats and a lit platform edge. The palette gives the digital displays a quieter architectural setting, while the fascia carries the brand and its surrounding messaging.
Screens are positioned at the edges of the open stand, so visitors can begin a conversation without navigating a closed frontage. In the supplied photographs, groups gather around these demonstration points and the “Building Trust” message.
The interesting contrast is between the structured frame and the open floor. The former makes the stand recognisable; the latter leaves room for people to approach, gather and discuss the product.
The details make the difference
What gives it character.
01
A recognisable outline
White framing and a lit base define the footprint without closing off the frontage.
02
Warm material contrast
Vertical slats introduce texture alongside the screens and brand panels.
03
Demonstrations at the edge
Digital touchpoints sit where visitors can approach them from the aisle.
On the show floor
See the original photographs.
Select a photograph to view it in full.
01The open stand, overhead frame and illuminated platform.02The product conversation unfolding around a digital touchpoint.
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